What we do
Services
At Avelo, we help entrepreneurs and startups get the reliable information they need to make smarter decisions. We conduct research, build internal capabilities, and develop the skills and workflows that help your team ask better questions and act with confidence. Whether you need research done for you, your processes improved, or your people trained — we are here to help.
01
Research consultancy
We design and carry out market research projects tailored to your needs. Whether you want to understand your market and customers, see how they perceive your brand, or improve their experience, we handle the full process, from question to insight.
Depending on what your situation calls for, we work with both qualitative and quantitative methods. If you are already doing some research in-house, we can also review your current approach, identify gaps, and help you build a more structured, reliable process.
What you can expect: Clear findings, practical recommendations, and research that is easy to understand and act on.
02
Knowledge building
We run practical, hands-on workshops that build real research and sales skills inside your company. Our trainings are designed for professionals who are not researchers by training. We use clear language, relatable examples, and exercises that help you instantly improve your everyday work.
Trainings we offer:
- Enabling market research in your company
- Customer understanding research
- Customer experience research
- Brand image and positioning
- Responsible AI in market research
- Sales training
What you can expect: A team that asks better questions, interprets findings with confidence, and makes stronger decisions, long after the workshop is over.
03
Responsible use of AI
AI is changing how market research is done. We help you understand what that means for your company and how to use AI tools in a way that is practical, ethical, and effective. We do not just talk about AI in theory, we use it in our own work every day, and we bring that hands-on experience to our clients.
Our practice shows that AI is your best friend when it is guided by strong human judgment. It can speed up your work, draw insights much faster than purely manual work but you need to know which questions to ask, and how to interpret the answers.
What you can expect: A clear picture of where AI can save you time and where human judgement still matters most.
RESEARCH & AI EXPERTS. LEARNING PARTNERS.
We are Avelo
We help entrepreneurs, startups, NGOs, and local organisations make smarter decisions. We do this through solid research, practical and responsible AI application, and real knowledge-building.
We believe that good decisions start with good understanding. But understanding does not come from data alone. It comes from asking the right questions, knowing how to find the answers, and having the confidence to act on what you learn. You do not need to be a data expert to work with us. We explain things clearly, work closely with you, and make sure the insights we deliver are ones you can actually use.
Avelo is your research and learning partner. We combine research consultancy with building your knowledge. Our team brings together decades of expertise in market research to help you find the right answers to your business issues today. And as lecturers in higher education in the Netherlands, we know how to help you master skills you will need to make stronger decisions tomorrow.
Gosia
With 15+ years of experience at global research companies including Ipsos, GfK, and Kantar, Gosia turns consumer understanding into brand growth. With a Master’s degree in Psychology, she loves exploring what makes people tick and turning that understanding into smart business decisions. She specializes in brand strategy, segmentation and innovation research, while also teaching Marketing Management at Hanze and exploring how AI can make research better.
Gosia is based in Groningen.
Raphael
Raphael specializes in Customer and Employee Experience, helping organizations improve the experiences that matter most through large-scale international research programs. With a Master’s degree in Marketing Management and experience as a Senior Researcher at global research companies such as Ipsos, he combines research expertise with teaching and coaching future marketers at Hanze UAS.
Raphael is based in Amsterdam.
Karen
We do the research you need today and build the skills you need for tomorrow.
Let’s talk
Ready to make smart(er) decisions?
With over 25 years of research experience, the Avelo team is happy to be your knowledge partner on your road to success. Share your research challenge, training needs, or ideas, and we’ll outline how Avelo can support smarter, evidence-based decisions in your organisation.
